Rina Shah is a political strategist and public affairs executive with more than a decade of experience in maximizing impact for campaigns, causes, and corporate brands.
Named by Business Insider as one of 20 “Women to Watch Ahead of 2022,” Shah is the Founder of Rilax Strategies -- a boutique consultancy specializing in legislative intelligence and strategic communications which also empowers issue-advocacy organizations, corporations, and community groups to shift toward data-driven tactics to maximize audience engagement. After serving as a senior aide to two Members of U.S. Congress from 2007 to 2011, Shah focused her skills on speechwriting and message development training, with the goal of helping clients develop a narrative that conveys their core values and preparing them to effectively deliver tailored messages. She has written for and conducted workshops as well as one-on-one training for a wide range of public figures including CEOs, political candidates and office holders at the state and federal levels, nonprofit leaders, and foreign leaders. As a political advisor, Shah enjoys coalition-building with activists, issue advocates, and business leaders from across the political ecosystem.
Shah is an active advisory board member of the Renew Democracy Initiative and Vote Run Lead. She currently serves on the Meridian International Center's Global Leadership Council as well as on the Board of Directors of Represent Women and the Women's Congressional Staff Foundation. Shah is also the Co-Founder and a Board Member Emeritus of Women's Public Leadership Network, a non-profit organization that brings together and trains the next generation of women aspiring to serve in elected office and government appointments.
Shah regularly appears as a political analyst/commentator on MSNBC and is frequently invited as an expert guest on outlets ranging from CNN to Al Jazeera Media Networks. She is regularly quoted in national publications and is a recurring panelist on PBS' "To the Contrary," which is now in its 30th season and remains the only all-women weekend news roundtable in the nation. Her writing has appeared in The Washington Post, The Week, and numerous local newspapers such as The Richmond Times-Dispatch. She has spoken at dozens of conferences on the collision of politics, technology, and public affairs and what it means for today's campaigns, advocacy organizations, and leading brands.
A graduate of West Virginia University and Cornell University, Shah has guest lectured on university campuses ranging from Coker University to Columbia University and remains active in her own alumni communities today. A former East Indian classical dancer, Shah is an avid choreographer but has since traded in her dance shoes for leisurely weekend strolls with her husband and two children.